The Existential Crisis of Northeast India's Media: The Case of Asom Bani
In the heart of Assam, a region known for its rich cultural heritage and diverse linguistic landscape, the closure of a well-established Assamese weekly newspaper, Asom Bani, has raised concerns about the health of the media sector in northeast India. This 7-decade-old publication, which once served as a beacon of journalistic integrity, ceased its operations in September 2025, leaving many wondering about the future of media in the region.
A Brief History of Asom Bani
Launched on 1st July 1955 by the legendary Assamese entrepreneur Radha Govinda Baruah, Asom Bani reported on significant socio-political developments in Assam for over six decades. From the Assamese-medium school instruction movement to the anti-influx agitation, the newspaper documented the region's history with dedication to the indigenous population.
The Impact of the Pandemic and Financial Crisis
The COVID-19 pandemic and the subsequent financial crisis had a severe impact on the circulation and revenue of newspapers published by the Assam Tribune group, including Asom Bani. The financial struggles led to irregular salary payments, unpaid dues for retired staff, and even rumors of a possible sale of the entire media group.
The Transfer of Asom Bani and its Consequences
In September 2025, the new management, owned by young entrepreneur Kishor Borah, took over Dainik Asom but chose not to continue Asom Bani, which had already ceased to be an independent publication. The change in management resulted in job losses for over 70 employees and unpaid dues amounting to around six crores.
Implications for Northeast India and the Indian Media Landscape
The closure of Asom Bani and the financial struggles of the Assam Tribune group are not isolated incidents. Many media institutions across India, including in Northeast India, are facing similar challenges. These struggles underscore the need for government support and reforms to ensure the survival of independent media outlets, which play a crucial role in democratic societies.
Reflections and Looking Ahead
As the media landscape in India evolves, it is essential to remember the vital role that independent media outlets play in fostering informed public discourse, promoting transparency, and holding power accountable. The closure of Asom Bani serves as a stark reminder of the challenges faced by the media industry and the need for sustainable solutions to ensure the survival of these essential institutions.