The Silent Demise of Asom Bani: A Loss for Assamese Journalism
In a significant development for the Assamese media landscape, Asom Bani, a popular Assamese weekly newspaper, ceased publication in September 2025. This event, while seemingly ordinary, marks the unceremonious departure of a publication that has been a part of Assamese readers' lives for over seven decades.
A Rich History and Legacy
Launched on 1 July 1955 by Radha Govinda Baruah, Asom Bani reported various crucial socio-political developments in Assam, including the Assamese medium movement, the Assam anti-influx agitation, the emergence of regional politics, and more. Notable figures like Satish Chandra Kakati, Tilak Hazarika, Phani Talukdar, and Homen Bargohain have served as editors of the weekly.
Financial Challenges and Uncertainty
The COVID-19 pandemic and its aftermath exacerbated the financial struggles of the Assam Tribune group, the media house that published Asom Bani. This, in turn, led to the weekly's demise. The group, like many other media institutions in India, faced a severe financial crisis, resulting in irregular salary disbursements, unpaid dues for retired employees, and rumors of a potential sale.
Implications for the North East Region and Beyond
The loss of Asom Bani is a setback for the Assamese media industry and the broader North East region, which relies on such platforms for accurate and timely information. The Assam Tribune, the group's primary news outlet, remains the highest circulated English daily in the north-eastern region, but its credibility and editorial independence have been questioned in recent times.
A Future in Uncertainty
The future of Assamese journalism remains uncertain, with the new management of Dainik Asom, the Assam Tribune's flagship Assamese daily, showing little interest in reviving Asom Bani. The loss of over 70 employees and the ongoing legal battles for unpaid dues further highlight the precarious state of the Assam Tribune group.
As the media landscape evolves, it is crucial for media houses to maintain their commitment to journalistic integrity, editorial independence, and the welfare of their employees. The fate of Asom Bani serves as a stark reminder of the challenges facing the Assamese media industry and the need for sustainable and responsible journalism.