Pickleball League Makes a Mark in India, Expands to Global Audience
The World Pickleball League (WPBL) has partnered with Eurosport India, marking a significant step forward for the sport in India and its global expansion. The announcement was made on January 13, 2026.
Expanding the Pickleball Horizon
With the new partnership, Season 2 of the WPBL will be broadcast to over 70 million homes across India. This expansion from 90 matches in the inaugural season to 120 matches in Season 2 reflects the growing popularity of pickleball in the country.
A Global Spectacle
The WPBL is not just growing in India; it's also attracting international attention. Players from over 25 countries have registered for the draft, and Season 2 will feature representation from 18 different nations. This global participation underscores the league's transformation into a truly international spectacle.
Entertainment Meets Elite Sport
The upcoming season will offer more than just high-quality pickleball action. It will also feature live entertainment, blending sports and entertainment in a unique way. This "sportainment" experience is set to begin on January 27, 2026.
A Win for All Stakeholders
Gaurav Natekar, Founder and CEO of the World Pickleball League, expressed his excitement about the partnership, stating that it enables the league to reach millions of new viewers internationally. He emphasized that the WPBL is focused on delivering long-term value for fans, players, broadcasters, partners, and franchises alike.
Implications for North East India and Beyond
The growing popularity of pickleball in India has implications for the North East region, which has a rich history of traditional ball games. As pickleball continues to gain traction, it could provide new opportunities for athletes and communities in the region to engage with this exciting sport.
Looking Ahead
With Season 2 set to begin, pickleball fans in India and around the world can look forward to an exciting season of sportainment. The partnership between the WPBL and Eurosport India marks a significant milestone in the growth of pickleball and heralds a bright future for the sport.