TikTokers Migrate to UpScrolled: A New Social Media Haven in North East India

The Rise of UpScrolled: A Response to TikTok's US Takeover

Following the US takeover of TikTok, users have started migrating to a new social media platform called UpScrolled. The app, which is available on Android and iOS, has quickly gained popularity, holding the 12th spot in Apple's App Store. However, it is struggling to keep up with the influx of new traffic.

In a post on Bluesky, UpScrolled wrote, "You showed up so fast our servers tapped out. We're working to get things up and running."

Addressing Concerns about Censorship

The move to UpScrolled has been driven by concerns about censorship, as US-based users began experiencing issues with TikTok following the takeover. These concerns were amplified when Oracle and a group of investors took over TikTok's US operations, leading journalist Taylor Lorenz and others to make the switch to UpScrolled.

UpScrolled, founded in 2025 by Issam Hijazi, aims to provide a platform where users can freely express their thoughts, while ensuring every post has a fair chance to be seen. The app's website states that it will remain impartial to political agendas, will not shadowban users or content, and will uphold social responsibility.

UpScrolled: A Potential Alternative for North East India and Beyond

In the broader Indian context, the rise of UpScrolled could offer an alternative for TikTok users in North East India, who may be seeking a platform that prioritizes free expression and impartiality. The app's user-friendly interface, which combines elements of Instagram and X, allows users to post and discover photos, videos, and text posts, as well as write private messages to other users.

This isn't the first time we've seen such a large call to switch to alternative social networks. Last year, TikTokers flocked to apps like RedNote in response to the TikTok ban, while other networks, like Bluesky and Mastodon, emerged as popular spots for people looking to get away from X.

Looking Ahead: The Future of UpScrolled

As UpScrolled continues to grow, it remains to be seen how it will navigate the challenges of managing an influx of new users and maintaining its commitment to free expression and impartiality. However, for those seeking an alternative to TikTok, UpScrolled offers a promising new platform.